Incentive Gift Card Council
IGCC is a strategic industry group within Incentive Marketing Association, created to provide an awareness of gift cards/certificates as a viable option for use in premium and incentive programs. The association has worked to educate the industry on the benefits of gift cards/certificates, including choice, value and service, and attributes recipients say that they want their awards to have.
Welcome to the Incentive Gift Card Council (IGCC), a strategic industry group within the Incentive Marketing Association. The IGCC educates the incentive marketplace and the corporate community on the benefits of gift cards, including choice, value and service, and other key attributes recipients say that they want their awards to have.
Imagine being able to conveniently motivate your employees, clients, customers and business partners with a selection of more than 100,000 incentives!? Gift card awards are the perfect means to do so.
Why Gift Cards are the Incentive of Choice
Flexibility and excitement are the cornerstones to the success of a company’s incentive program. The recognition of diversity, in individuals and motivation, is key to the success of gift certificates and gift cards. All of these products flourish because some enlightened managers understand that what people like – what makes them tick – is different from person to person. Companies often choose gift certificates and gift cards because they have the widest possible appeal. Read full article here.
Mobile Gift Cards
Bring Immediacy to Incentive, Recognition Awards
The plastic, magnetic-striped gift card – popular among companies as employee incentive and recognition awards – could be giving way over the next several years to electronic gift card delivery to recipients via their mobile phones. It’s a trend just beginning to emerge among several incentive and mobile technology providers, and major retailers. According to incentive providers, the opportunity to offer mobile delivery of gift cards on a widespread basis is probably several years away, but, they note, it is a delivery system which provides an added benefit to incentive efficacy: the advantage of immediacy, and a more positive experience for the employee receiving the gift. Read full SHRM Article.
Press Releases
Corporations are expected to purchase a record number of gift cards this holiday season as part of employee recognition programs, according to the Incentive Gift Card Council (IGCC).
Recent Gift Card News
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IGCC Member Benefits
Your IGCC membership will help leverage your promotional dollars, develop educational opportunities, identify trends, influences and strategies within the industry and increase your networking opportunities. The efforts are geared towards achieving the ultimate goal of increased use of gift cards in the incentive marketplace resulting in increased sales for IGCC members.
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