|
Incentive Gift Card Council
Imagine being able to conveniently motivate your employees, clients, customers and business partners with a selection of more than 100,000 incentives!
Gift card awards are the perfect means to do so.
Welcome to the Incentive Gift Card Council (IGCC), a strategic industry group within the Incentive Marketing Association. The IGCC educates the incentive marketplace and the corporate community on the benefits of gift cards, including choice, value and service, and other key attributes recipients say that they want their awards to have.
The IGCC Member Directory is your source for the leading merchandise, travel, food, accommodations and services gift card suppliers in the incentive market.
Membership is open to retail, catalog, entertainment and hospitality companies directly involved in the promotion, marketing and sales of gift cards/certificates to the incentive industry. Membership is also available to companies that market or support the efforts of these companies. All applications for membership must be reviewed by the association's membership committee.
2009 IMA Summit - IGCC Sessions Sunday, July 26 in conjunction with the IMA Executive Summit
We've dedicated a half-day solely for gift card content on Sunday, July 26, from 1:00 - 5:00pm. This gift card-focused conference is complimentary and exclusive for IGCC members and associates from their companies. Click here for more information and to register.
|
Press Releases
Gift Cards Gain among Incentive Marketers
Due diligence in purchasing will provide best outcomes says Incentive Gift Card Council
“Make no mistake. Gift cards are and will continue to be an extremely popular – if not the number one - choice in incentive, reward, loyalty and recognition programs,” said Incentive Gift Card Council President Andrew Dodge.
Corporations are expected to purchase a record number of gift cards this holiday season as part of employee recognition programs, according to the Incentive Gift Card Council (IGCC).
Overview of Recent Gift Card News
Gift Card Roundtable 2009 Excerpt
April 08, 2009
By Alex Palmer (Moderator)
Incentive magazine recently sat down with members of the incentive gift card industry to discuss what challenges and opportunities they are seeing during this troubling period for Corporate America. The participants—who included representatives from a number of major brands and recognized names in the gift card segment—offered insight into how they are maintaining their strong brands, what the biggest challenges facing the market are, and where they see potential for future growth. Click here for highlights.
2008 Gift Card IQ
Spending is up, due in part to the increase in peer-to-peer recognition programs.
For complete Report, click here.
|
Gift Cards in the Current Retail Environment
While the U.S. retail market has seen a rash of bankruptcies and other economy-related problems, gift cards continue to be a highly popular corporate incentive option for this holiday season and beyond. Sales of gift cards are expected to surpass the $97 billion mark spent in 2007 (TowerGroup).
|
Choosing a Gift Card Partner
As we all recognize, we are in a difficult economic time. Whether small businesses, big box merchants, whether local or national, both consumers and businesses alike are feeling the pressure. There are continual stories of bankruptcies across all lines of businesses. This results in everyone needing to be more diligent and mindful of purchasing and selling decisions. Read More... |
Putting Trophy Value into Your Gift Card Program
Gift cards have transformed the corporate market for rewards and recognition…When properly used, gift cards provide powerful, ongoing target marketing power. That potential has to be unlocked, however, through careful marketing and ongoing communication of your program, the branding / and or customization of the packaging and through effective presentation of the awards and recognition of the award winners. |
|
